![]() “The TV show allows us to feel like a local brand because people who watch the show have been able to follow the conceptualization and all of the changes,” Cooke said. Factor in the weather and it’s a no-brainer,” Cooke said.Īnd the “working for the weekend” theme behind Loverboy certainly matches the party-hard vibes of Summer House and Southern Charm. “We’re building a lifestyle brand and I feel like Charleston is a lifestyle city. Cooke has also spent a lot of time with the cast of Southern Charm (naturally), and they were able to help him plan the launch party here. For tea enthusiasts, he recommends the lemon iced tea and the white tea peach for those who love fruity seltzers and are looking for something with an edge.Ĭharleston was a natural spot for Loverboy expansion, according to Cooke, because one of its biggest distributors also owns Lee Distributors here in Charleston. “If I had done it in 2016 or 2017, it probably would’ve been just another hard seltzer, but I’m glad I waited because I could take a step back and find out how to differentiate from the 300 other seltzers.”Ĭooke recommends the hibiscus lime flavor for first-timers because he believes it’s a happy medium between the super-fruity and tea-forward flavors of the other drinks. “It was like the opportunity was staring me in the face the whole time,” said Cooke. Tired of giving exposure to the bigger brands, he decided to create his own. When Cooke first signed on to the show, he wanted to promote a nutrition app he was working on, but quickly realized fans weren’t interested in nutrition - they were interested in what the cast was drinking. He combined his entrepreneurial and “better for you” nutritional background to create this seltzer-hard tea hybrid with no sugar. While filming the show, Cooke realized how many sugary alcoholic drinks he and the rest of the cast were consuming and decided to create a higher-quality product that wasn’t just another hard seltzer. (For those of you who somehow escaped its pull, Summer House follows a group of young professionals who leave the hustle and bustle of New York City to share a summer house in Montauk every weekend.) Loverboy Spritz is available to purchase online now, but will not ship until April 20.Fans of the Bravo reality show, Summer House, have probably already heard of Loverboy, a line of sparkling hard teas, spritzes and canned cocktails created by cast member Kyle Cooke. As her fans know, she is a devout Aperol Spritz drinker. Now that he’s finessed his perfect drink, he tapped “Vanderpump Rules” star Stassi Schroeder to be the first person to try it on Instagram Live tonight at 9:30 p.m. ![]() Cooke says his product only has two grams of sugar, while the summer go-to has 15-20 grams, which gives you a “gnarly hangover whether you know it or not.”Īnd while initially he set out to make a healthier version of an Aperol Spritz, he said, “It’s literally impossible…they say, ‘It’s a secret 1919 recipe.’ But in reality, you just never want to know what’s in Aperol.” The Bravolebrity told us he created the new drink to be a substitute for the sugar-laden Aperol Spritz. I’m just gonna crack open a beer, rose or even a sparkling hard tea.’ So it’s worked well that it kind of fell upon the lockdown.”Īcknowledging the hefty price tag however, he added, “A lot of people are like, ‘What the f–k? Like, I just got fired and you’re trying to charge almost six dollars a can?’ So that part of the timing sucks.”Ĭooke explained the price was out of his control though because he’s fronting the entire cost of making and selling the drink. I’m not going to spend 20 minutes making it. ![]() I don’t drag myself to three different stores to get the ingredients and, B. ![]() “Of course, being locked down … It’s like, ‘Wow, I’d love a $15 drink that my mixologist just whips up for me, but, A. It had nothing to do with the pandemic,” Cooke told Page Six on Thursday. “The goal was to launch it at some point while the show was airing. The 37-year-old reality star, who already has a line of sparkling hard tea called Loverboy, says his new drink, which will sell in a pack of 12, is “a premium product.” “Summer House” star Kyle Cooke is about to launch a new blueberry lemon spritz cocktail - for the cool price of $69. Kylie Jenner teases launch of her clothing line with sultry snap in leather trench and heelsīradley Cooper takes budding relationship with Gigi Hadid up a notch with sweet fashion choice Kylie Jenner twins with Kendall and Hailey Bieber at Khy launch partyĭesigner Betsy Johnson claims Kylie Jenner copied her ideas for new clothing line Khy: 'Trash move'
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